Back in the Black

The signs in GAP’s windows proclaim that black pants are back. heralds black as the “shade of the season”. Indeed, it declares, “Black is back.”
Just one question: Where did it go?
Every “season” we hear yet again that another ambitious color has toppled black. Black is out. Brown is the new black. Red is the new black. Burnt sienna is the new black. And, a la “Funny Face”, pink is the new black. And every season I roll my eyes and wonder just whom they think they’re kidding.
So what’s the deal now? Could it be that … black is the new black?