Proof of Idiocy

Every once in a while, I’ll see some schmuck on the street wearing a satiny jacket with MARLBORO splayed enormously across its back or lugging a duffle bag with MARLBORO stretched along its length, and my lips and eyebrow will, in reflex, curl and scrunch, respectively, into a grimace, as I think, “Man oh fucking man, someone actually USES that shit?” And then wonder how many UPC codes or other proofs of purchase the cretin redeemed in order to procure it.
Don’t these idiots realize they’re paying for free advertising, while simultaneously advertising their own bad breath and devastated lungs?