In order to ensure that their employees remember what their roles are at the gym, Equinox has them wear T-shirts with a single word printed across the chest for ease of reference. Wonder why you feel compelled to count loudly to 15? Your shirt announces: TRAIN. Forget why you’re wiping down a treadmill with something that smells like gluey death? Your shirt reminds you: MAINTAIN.
Equinox should offer T-shirts for its members as well. I suggest GAIN for those who barely exert themselves, COMPLAIN for the prima donnas, and INSANE for those of us who get there at 5:30 a.m.